Tuesday, 28 April 2015

Digital Technology - Bose

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My husband is a big fan of Bose and wouldn't buy anything else. He has bought the Bose Lifestyle 48 DVD home entertainment system, which we love for listening to music and watching movies as it gives you the feeling of being at a live concert or being at the movies.
Hubby's next toy was the Bose Wireless Sound link with Bluetooth which is portable and can be paired with his iphone and ipad.
Bose has always had a reputation for innovative design and high quality products with a focus on pushing the boundaries to produce technically superior sound systems that look as good as they sound. As more and more people turn to iPod, MP3 and similar systems for their main access to music, a home stereo system that accommodates them is a necessity.

 Hubby's favourite Bose product is the Bose quiet comfort 15 which are his life, he puts them on when he has had enough of listening to myself and the kids. These are relatively lightweight and winningly comfortable headphones – they'll fold quite flat when not in use and don't make your ears sweat too badly when they are. And they perform extremely well. In 2010, they were awarded best buy award.
Celebrity Endorsements
Bose unfortunately only have one official celebrity endorser for their products who is Rory McIIroy MBE.  However, in comparison to their main competitor, Beats by Dre,(which I will look at in my next blog) they are lacking the help from celebrities in pushing their products. Their goal is to eventually increase their number of celebrity endorsements.
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McIIroy told Bose 'I'm a huge headphone guy and Bose headphones are the best I've found. I use their in-ear headphones to work-out, and their noise cancelling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.'

Official Headphone and Headset of the NFL
In 2014, Bose brings noise-cancelling technology to the NFL, improving coaches’ on-field communication and enhancing the in-game experience for fans in the stadium and at home. You'll see NFL coaches making all the critical calls with the new SoundComm™ B20 Headsets.  NFL Game Officials will also use the headsets to communicate with the Instant Replay booth for all reviewable plays.
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In 2014 Bose wins its seventh Plus X Award since 2007. The award is the world’s largest competition for technology, sports and lifestyle brands.
 
Thank you for taking the time to read my blog x


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