How has Digital Marketing Changed Retailers?

Technology is altering the way that we shop. Customers life's have changed dramatically from being practical to becoming a much more essential part of life. Due to the rise in technology, for many consumers,  the internet is their first port of call before they make a purchase. Accessible anywhere, at any time (as long as you’re connected), shoppers enjoy the ease and flexibility afforded to them by online shopping, not to mention the option to shop around at the click of a button. Value is still at the top of the consumers priority list. They are changing the way they shop so they are getting maximum value for their money. Consumers are also looking for promotional deals and best price.
                                           

Retailer's have had to realise the need to focus on the growth of consumers turning to their mobile devices when researching businesses, products and services ahead of making a purchase decision.

Consumers are also connecting to businesses through mobile apps for everything from getting directions to finding a deal. Mobile has the unique ability to target customers in the moment and drive their behaviour. What’s more mobile location data can provide key insights on a consumer’s behavioural patterns, including someone’s likes, lifestyle and habits.


                          


Over the past few years we have seen the closure of well known high street stores such as Comet, JJB Sports, HMV, Jessops and Woolworths only to be replaced by shops such as Poundland.  The recession has clearly played a part in the closure of these  stores however, online shopping has undoubtedly affected the performance of the high street stores,


Many businesses regard their high street position as their central source of custom. Of course, there will always be a need for a presence in cities and towns. But the fact is, people are definitely more likely to shop online than visit the high street shops.